Dr Hüseyin Hakan Yıldırım is an international business professional, consultant and entrepreneur specialising in international trade, investment, marketing and strategic business development.
Having lived and worked in Türkiye, Germany and the United Kingdom, he brings extensive cross-border business experience and currently conducts his professional activities from the UK.
Dr Yıldırım holds a PhD in Marketing. His academic research focused on social psychology, consumer behaviour and the influence of cultural factors on individual decision-making. As part of his doctoral research, he conducted fieldwork in London, further developing his interest in the relationship between culture, markets and business behaviour.
He is the Founder and Director of UK-based High Brand Link Limited (HBL), where he manages international projects across a range of sectors. His work includes supporting companies in entering new markets, developing international growth strategies, identifying investment opportunities and establishing strategic business partnerships.
In addition to his advisory work, Dr Yıldırım is directly involved in international trade and business development operations. His practical experience covers strategic planning, market research, international marketing, commercial negotiations, partnership development and the management of cross-border business activities.
He has worked across a number of international markets, with particular experience in the United Kingdom, Türkiye, China and Uzbekistan. His approach to international business development combines strategy, investment, organisational development and commercial execution.
Alongside his professional activities, Dr Yıldırım contributes to higher education as a Guest Lecturer, delivering lectures and seminars on international trade, marketing and business development.
By combining academic research with practical international business experience, he brings a multidisciplinary perspective to ITSL, with particular expertise in cross-cultural business, consumer behaviour, international marketing, negotiation and strategic market development.